358 Hartnell Ave Suite C Redding, CA 96002530-410-3336

Redding’s New Whitewater Rafting and Fishing Shop – On The River Supply

Redding’s New Whitewater Rafting and Fishing Shop – On The River Supply

It’s no secret that Northern California is a watersports paradise. The sheer volume of cold, clean water flowing from the mountains of our region manifests itself in a number of recreational ways, even in drought years. Mark Proctor of Rifle, Colorado noticed this, as well as the fact that this recreation can be enjoyed 365 days a year and with many less layers of clothing than Colorado weather dictates. Mark, at the time operating his successful rafting and fishing shop, On The River Supply, also noticed the void of any full service whitewater business in Northern California. After further researching the area Mark packed up and moved to Redding, opening On The River Supply this past January.

Mark stakes his business on top notch customer service, expert knowledge and the highest quality gear. As far as he’s aware, On The River Supply is the only full service stocking dealer between San Francisco and Portland, featuring commercial quality rafts, rowing and fishing frames, inflatable kayaks, fishing rigs, standup paddleboards and river gear and accessories from the industry’s top manufacturers. All of the items they carry are of commercial outfitter quality that you won’t find in the big-box sporting goods stores.

Some of the industry-known brands you’ll encounter are NRS, Patagonia, AIRE, Outcast Sporting Gear, Sawyer Oars, Down River Equipment, Salamander Paddle Gear, Seattle Sports and more.

On The River Supply also offers a rental program for those wanting to test out gear or those just looking to get out for a day. Of particular note is the fishing rig (seats 3); perfect for spending a day drift fishing the Lower Sacramento or the skinny water on the Trinity.

Behind the counter you can also find Ross Perry, a local former whitewater guide who spent his high school and college summers guiding on the Klamath watershed. Ross’ favorite item in the shop is the Aire Sabertooth, a frameless cataraft built for paddling class IV/V whitewater. Of the area’s whitewater recreation Ross states “There is nowhere better to conquer fears and experience places that most people aren’t lucky enough to get to explore. We are lucky to live in an area with so much fun to be had!”

Ross also notes that Redding’s central location to amazing watersheds in virtually all directions makes it an ideal location for On The River Supply. “The North State offers an abundance of rivers to explore, all within a day’s drive and yet before now there were no stores servicing the needs of the rafting community.”

Current hours of operation are Tues-Thurs. 11:00-6:00 and Fri./Sat 9:00-7:00, though hours will likely be expanding during the summer. You can check them out at www.ontheriversupply.com and reach them at (530) 999-1240. Or stop in and chat with Mark and Ross in person at 1796 Churn Creek Rd. in Redding and check out all the great gear.

Categories: local business

Comments are closed.